AMERICAN HEART ASSOCIATION SOCIAL MEDIA MATERIALS

During my internships with the American Heart Association, I curated various social media content, including Instagram posts and reels. These projects allowed me to enhance my creative skills while adhering to organizational guidelines and templates. Below are examples of the content I developed, showcasing my ability to create engaging and impactful campaigns.

For the NC Triad Summer Heart Health Campaign, I had full creative freedom to produce engaging videos of the mascot, Thumper, showcasing heart-healthy summer activities. Targeting various locations across the NC Triad, I tailored the content to resonate with local audiences while ensuring all designs adhered to the American Heart Association's Canva brand guidelines.

The"Best Friend Fridays" campaign showcases how pets can help reduce stress and improve heart health, featuring AHA staff and their pets. Created using Canva, the reel aligns with the organization's brand guidelines while promoting the importance of heart-healthy habits.

In addition to creative projects, I managed straightforward posts by coordinating with executives to gather their information and create professional, on-brand content for the American Heart Association's Instagram. These posts were designed to maintain a consistent and polished presence while effectively sharing key updates.