FRENCH/WEST/VAUGHAN MATERIALS
As a PR intern on the accounts team at French/West/Vaughan, I had the opportunity to contribute to an integrated marketing campaign for the Junior League of Raleigh, a 501 (c)(3) supported by FWV. One recurring challenge the organization faced was a lack of consistency in their event branding. Specifically, the logo for their A Shopping SPREE! Holiday Market changed every year, making it difficult to maintain a cohesive visual identity.
The goal was to develop a reusable event logo that aligned with the Junior League’s core branding and could seamlessly support future campaigns. To achieve this, I followed the organization’s official brand kit and created a streamlined version of the existing event logo. The result is a clean, consistent visual that strengthens recognition, simplifies future marketing efforts, and can easily be incorporated into more playful or seasonal designs. Below is the final design I created.
Old Logo:
New Logo:
New Logo on event bags:
In an additional project, a client needed invitations for two distinct audiences—media and VIP guests—for the grand opening of REEDS Jewelers at Fenton. The goal was to create two separate, polished invitations that captured the tone, sophistication, and excitement of each event while remaining visually cohesive.
Using Canva Pro, I designed multiple layout and style options, ranging from classic framed designs to modern full-image overlays, to explore different visual directions. The final invitations can be seen on the left, and balance luxury and clarity, making them easy to share with press, partners, and VIP guests. *Contact information has been removed.
AMERICAN HEART ASSOCIATION MATERIALS
During my two summers with the American Heart Association, I curated various social media content, including Instagram posts and reels. These projects allowed me to enhance my creative skills while adhering to organizational guidelines and templates. Below are examples of the content I developed, showcasing my ability to create engaging and impactful campaigns.
For the NC Triad Summer Heart Health Campaign, I had full creative freedom to produce engaging videos of the mascot, Thumper, showcasing heart-healthy summer activities. Targeting various locations across the NC Triad, I tailored the content to resonate with local audiences while ensuring all designs adhered to the American Heart Association's Canva brand guidelines.
The"Best Friend Fridays" campaign showcases how pets can help reduce stress and improve heart health, featuring AHA staff and their pets. Created using Canva, the reel aligns with the organization's brand guidelines while promoting the importance of heart-healthy habits.
In addition to creative projects, I managed straightforward posts by coordinating with executives to gather their information and create professional, on-brand content for the American Heart Association's Instagram. These posts were designed to maintain a consistent and polished presence while effectively sharing key updates.
